For most businesses there are peaks and troughs in trade and they vary from industry to industry. In the restaurant trade, events such as Mother’s Day and Valentine’s Day are busy times along with the Christmas and Easter periods.

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These peak trading periods can make or break a business and it’s crucial that restaurants maximise these revenue opportunities. So, here are some marketing ideas for restaurants for the Easter holidays.

Themed menus

Holidays such as Easter provide restaurants with the opportunity to prepare special themed menus, whether that includes bunny-shaped desserts or Easter-inspired cocktails. The possibilities are endless if you think creatively!

Afternoon tea can be vamped up by replacing scones with hot cross buns and sponge cakes with a Simnel alternative. Traditional beef for Sunday lunch can be replaced with ham or lamb, which are more traditional at Easter. For the children, there are any number of menus you could try out, but anything shaped like a bunny or egg will go down well. If you normally provide a sit-down lunch service, why not mix it up and try out a buffet style lunch for a change?

Of course, to be able to prepare these themed menus a restaurant must have the right catering equipment and companies such as have been supplying equipment to the catering industry for more than a decade.

The National Restaurant Association also offers restaurants some advice about maximising sales during off peak hours.

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Special events

If your focus is on the families market then offering an egg hunt or a visit from the Easter Bunny will attract younger guests without a doubt. You can also get your staff involved by providing Easter-themed costumes for the weekend.

While there are always lots of event ideas for children at Easter, if you can arrange something to keep the adults entertained too you will surely have the whole family hooked. You could try a hops festival by working in partnership with your own supplier or local brewery, or perhaps a wine tasting would go down well.

To get adults involved in the egg hunt you could hide different coloured eggs for each group and fill the adults’ with prizes such as a free glass of wine or hot beverage, or perhaps a discount voucher for a return visit to encourage repeat custom.