There are many ways in which music can influence your customers. Music can have a positive effect on your sales when done right, however, done incorrectly it can affect your sales negatively. When researching into whether your store should play music, and more importantly, what music should be played for the desired effect, consider the following rules:
Music creates a customer experience
Music plays a vital role in the way a customer experiences their surroundings. It is hard to measure the impact In store Music has on visitors but there is no denying that it can affect the way in which a customer responds to their experience.
Know the music you’re playing is legal
It is illegal to play music from Pandora unless you have a Pandora business account. In addition, you need a performance licence to play music from the radio and without one of these you …